Who is Safari

SAFARI is a property investment company listed on the JSE as a Real Estate Investment Trust that specialises in quality commercial investments. Through selective investments in property we create value for all our stakeholders as we strive for sustainable growth and earnings.

At Safari we work to unlock value through prudent asset management, yield enhancing acquisitions and sensible development or redevelopment opportunities while maintaining a clear and focused investment strategy in line with our risk appetite and company culture.

Portfolio Summary

  • Atlyn-Atteridgeville (Cnr Phudufufu and Khoza Street)
  • Mnandi-Atteridgeville (Maunde Street)
  • Denlyn-Mamelodi (Cnr Stormvoël and Maphalla Road)
  • Thabong -Sebokeng (Moshoeshoe Street)
  • The Victorian -Heidelberg (cnr Voortrekker and Jordaan Street)
  • Platz am Meer -Swakopmund, Namibia (cnr Albatros and Tsavorite Street)
  • Soweto Day Hospital -Soweto (R558, Protea Glen)
  • NkomoVillage -Atteridgeville (49 Tlou Street)
  • Thornhill Shopping Centre - Polokwane (Cnr Veldspaat and Munnik Avenue)
Portfolio Summary

How We Add Value

Safari creates value for its stakeholders by investing in quality assets, benefitting from active asset management based on ethical leadership and sound corporate governance principles.

Safari’s pursuit of sustainable value creation incorporates economic prosperity, social responsibility and environmental protection.

OUR TENANTS can expect space requirements met and catered for as best as possible as their business evolves or expands and strong lines of communication and relations with our internal leasing and tenant coordinating staff.

OUR SHOPPERS can expect a pleasant and safe retail and business environment linked to public transport networks and an optimum mix of national and local retailers all at one destination.

OUR LOCAL COMMUNITIES can expect stimulation of job opportunities, one stop shopping destinations close to home reducing transport costs and consideration of community needs and preferences at revamp and expansion phases.

OUR SHAREHOLDERS can expect year on year growth of the property portfolio value through yield accretive acquisitions and developments or redevelopment of strategically well positioned properties.

OUR EMPLOYEES can expect fair remuneration, incentives, career development and training, and a safe and enjoyable work environment.



How we add value

Why We Do It

INVESTING IN COMMUNITIES: A REVOLUTIONARY START

Safari was one of the first organisations in South Africa to invest in a major shopping centre located in an underdeveloped urban living area. We had a revolutionary vision as our first investment was made in Mamelodi, Pretoria. At the time, considering the needs of the community was key, and this has remained a focus point for Safari in all subsequent investments. Strong relations with our communities are still ingrained in how Safari operates – we are deeply committed to understanding and having personal knowledge of the communities in the vicinity of our assets.

Today Safari has a strong geographic concentration in the emerging sector, in areas that were previously undeveloped and disadvantaged. Safari played a groundbreaking role in promoting quality assets that uplift and benefit these communities, and continues to do so, by establishing desirable shopping and services that cater for the lower LSM market.

Each business node significantly reduces commuting time and cost associated with travelling. This approach also alleviates the problem of unemployment and limited tradability of properties, resulting in significantly improved property values and opportunities for the communities in which assets are located. These locations have also been proved to offer attractive long-term rental and capital growth.

While developing regional retail nodes in these areas, our awareness of the broad range of opportunities to contribute to a community grew. The initial development stage brings investment in local skills development via the developer. At commencement of trade many job and business opportunities come into being, together with the community’s sense of pride in their new and modern business node. During the operational phase people continue to enjoy access to first-class shopping and services close to their homes. Finishes and aesthetics of Safari buildings are of the highest quality and national retailers trade extremely successfully in our centres. Trading densities of most retailers achieve or even surpass the national average figures every year. We find that a growing consumer middle class, assisted by rapid urbanisation and shifting demographic trends, is actively driving property demand and growth opportunities in these areas.

The day-hospital in Soweto, completed in partnership with Advanced Health Limited on a triple net lease basis, was an opportunity for Safari to deliver even more holistic assets that combine various service offerings to serve our communities better and ultimately create value for all our stakeholders.


Safari was one of the first organisations in South Africa to invest in a major shopping centre located in an underdeveloped urban living area. We had a revolutionary vision as our first investment was made in Mamelodi, Pretoria. At the time, considering the needs of the community was key, and this has remained a focus point for Safari in all subsequent investments. Strong relations with our communities are still ingrained in how Safari operates – we are deeply committed to understanding and having personal knowledge of the communities in the vicinity of our assets.

Today Safari has a strong geographic concentration in the emerging sector, in areas that were previously undeveloped and disadvantaged. Safari played a groundbreaking role in promoting quality assets that uplift and benefit these communities, and continues to do so, by establishing desirable shopping and services that cater for the lower LSM market.

Each business node significantly reduces commuting time and cost associated with travelling. This approach also alleviates the problem of unemployment and limited tradability of properties, resulting in significantly improved property values and opportunities for the communities in which assets are located. These locations have also been proved to offer attractive long-term rental and capital growth.

While developing regional retail nodes in these areas, our awareness of the broad range of opportunities to contribute to a community grew. The initial development stage brings investment in local skills development via the developer. At commencement of trade many job and business opportunities come into being, together with the community’s sense of pride in their new and modern business node. During the operational phase people continue to enjoy access to first-class shopping and services close to their homes. Finishes and aesthetics of Safari buildings are of the highest quality and national retailers trade extremely successfully in our centres. Trading densities of most retailers achieve or even surpass the national average figures every year. We find that a growing consumer middle class, assisted by rapid urbanisation and shifting demographic trends, is actively driving property demand and growth opportunities in these areas.

The day-hospital in Soweto, completed in partnership with Advanced Health Limited on a triple net lease basis, was an opportunity for Safari to deliver even more holistic assets that combine various service offerings to serve our communities better and ultimately create value for all our stakeholders.

In general South Africa has a highly inefficient and inequitable spatial form. In most areas the urban complex is distributed over a large area, and residents have to travel long distances to access jobs, services and facilities.

The spatial restructuring of nodes under development is therefore of vital importance to us. It comprises the correction of overall ineffective spatial patterns so that the city and its people can function optimally and communities are served efficiently. With this aspect in mind Safari strives towards an integrated planning approach – meaning we look at our investment opportunities in a broader context as opposed to studying site potential in isolation.

In order to optimise our investments, an understanding of the market’s immediate needs and demands is essential. We conduct targeted research in the consumer markets located close to our centres. The survey findings are used as a guide in planning and managing operations with the aim of ensuring that the actual and diverse shopping and entertainment needs of the community are factored into upgrades and expansions. Through research we continue to carefully determine how to integrate the market’s needs into our centre upgrades and the development of nearby land pockets.